Rooms with a View: C and F Newsletter
IN THIS ISSUE

C & F Is Tops in Tabletop

35 Years Young and the Best Is Yet to Come

C & F Is Proud to Launch a New Customer-Facing Website

Retail Store Display Ideas: Tabletop

Last Minute Shopping Reminder
Upcoming Showrooms

Americasmart
Bldg 2 Atlanta Gift Mart
Gallerie II, Room 1435
Jul 13-20, Oct 14-16

2011 The Chicago Market:
Booth #8-4083
Jul 30-Aug 2

Columbus Gift Mart
Presence Sales & Mktg., Suite 305
Jun 25-28, Jul 24-26, Aug 19-23, Sep 18-20

Dallas World Trade Center
Omni Sales Group, Room 333
Jun 22-28, Sep 10-12

High Point Market
Booth #M-7046
High Point, NC
Oct 22-27

Las Vegas
Gallerie II, Building C, Suite 701
Aug 1-5

Los Angeles Mart
Flemming Chalef, Suite 846
Jul 19-25, Sep 18-20

Minneapolis Gift Mart
BB & Company, Green 491
Aug 5-9

New York Textile Show
295 Fifth Avenue, Suite 1006
Sep 19-23

New York International Gift Fair
Booth #1108, #1110
Aug 14-18

2011 Summer Quilt Catalog Now Available!
2011 Summer Quilt Catalog Now Available!
C & F IS TOPS IN TABLETOP

C & F is the leader in kitchen linens and quilted table top. Our reversible, quilted placemats with coordinating napkins, kitchen and guest towels and aprons have been repeatedly rated as top sellers.

Our coordinating table linens include over one hundred original designs in beautiful patterns and colors, perfect for your kitchen or dining area. Categories include round placemats, rectangular placemats, napkins, napkin rings, table toppers, table runners, chairpads, hooked rugs, valance, aprons and pot holder and oven mitt sets.

C & F table linens are quilted, washable, reversible and beautiful. Perhaps this is why we were ranked top by Gift Beat magazine for placemats and aprons.

Michelle Taylor, Marketing Manager for C & F Enterprises, comments, "Turn your casual dining experience into a celebration. Dress up your dining table with beautiful, quilted, table linens. Reversible prints allow for multiple decorating options. Mix and match to create your signature look!"

Fifteen new table patterns have been added to our summer collection. Contact your representative today!



35 YEARS YOUNG AND THE BEST IS YET TO COME!

C & F Enterprises will celebrate its 35th Birthday this year. We are grateful to our customers and friends that have contributed to our success. Join us this summer at the Market shows for a special celebration where our customers receive the Birthday presents!

C & F IS PROUD TO LAUNCH A NEW CUSTOMER-FACING WEBSITE

C & F has launched a new customer website with over forty new content sections: www.cnfei.com. Visually dynamic and easy to navigate, the new website design delivers valuable content to C & F's specialty retail accounts. Visitors will have the opportunity to read a weekly blog on new product introductions, subscribe to a monthly e-newsletter entitled "Rooms with a View", sign up for the C & F Facebook page and read articles on trend and display ideas.

Our thanks to www.textilesintelligence.com for the glossary of terms on our new site.

RETAIL STORE DISPLAY IDEAS: TABLETOP

One of the most common questions from our retailers is how to best display C & F Enterprises table linens. Enjoy the photos below for great suggestions on displaying C & F placemats, napkins and napkin rings for "cash register ringing" effect.

Ten Tips for Table Linen Displays:

  1. Stacking piles of placemats saves space and builds up your display.
  2. "Fanning" complimentary patterns creates movement and a rainbow effect.
  3. Always include C & F's organza napkins with our patterned fabrics for table elegance and boosting sales.
  4. Our napkin rings are second to none. Display different napkin rings at each place setting.
  5. Mix round and rectangle placemats for variety and display.
  6. Make a statement by dedicating a large display area to tabletop.
  7. Add flowers, vases and teapots to give customers an idea of how our table linens would look in their kitchen.
  8. Consider unusual display pieces, e.g. an old piano set as a beautiful table.
  9. Display idea: Have you ever made a diaper cake? Consider a napkin and placemat cake as your centerpiece.
  10. When using colors and patterns—stick with no more than three colors in a display. Use a primary, secondary, tertiary ratio rather than equal amounts of all three colors.

Display (above) compliments of The Village Shoppes in New Carlisle, IN.
Display (below) compliments of Craft House at Merchant Square, Williamsburg, VA.

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© 2011 C & F Enterprises, Inc. All Rights Reserved
819 Bluecrab Rd., Newport News, VA 23606

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